Author
Andrew Gillespie
Andrew Gillespie is the founder of Ventaro. His background spans technology, IT support, digital marketing, APIs and business operations, helping UK businesses run smoothly, connect their systems and win customers online.
Writes about
He also co-founded and helps run a family ecommerce business, and co-founded eCounts, an accountancy firm for online sellers. So he knows what admin, stock, finance and customer service look like from the owner's side of the desk.
He writes about putting AI to work in small and medium-sized businesses: what it costs, where it pays off, and how to keep people in charge of the decisions that matter.
Articles by Andrew Gillespie
8 guides so far.
Which AI platform is cheapest for companies? Claude vs ChatGPT vs Gemini
On price lists, the three big AI platforms look very different.
AI token optimisation: how to cut your AI bill without cutting corners
If your business pays for AI by usage rather than by seat, every word in and out costs money.
Google Gemini: I've been hit with a huge bill, what should I do?
An unexpected Gemini bill is stressful, but it's usually fixable.
Claude vs ChatGPT: how to make the switch for your organisation
Claude and ChatGPT are both excellent, and the right choice depends on how your team works.
Prompt caching explained: stop paying twice for the same context
Many AI tools send the same long instructions or documents with every request.
Claude API pricing explained for small businesses
Claude's API is priced per token, with different rates for each model and discounts for caching and batch work.
Five admin jobs most small businesses can automate this month
Invoices, chasers, enquiry replies, onboarding and reports. Where to start, what it saves and what to watch for.
ChatGPT API cost: how to estimate your monthly bill
The ChatGPT subscription and the OpenAI API are billed in completely different ways.
Is AI right for your business yet?
Seven quick questions and a straight answer. A great fit gets a free 1 Day Business Analysis.